Blooming Business 2026
April 10-12 | Walloon Lake, MI
A once-a-year, in-person deep dive into building a profitable flower business.
Hosted by Kalin Sheick of Sweetwater Floral
But the business side feels overwhelming.
Floristry is beautiful.
Making it profitable and sustainable is where most people get stuck.
Pricing feels confusing
Margins feel impossible
Burnout feels normal
Transparency feels rare
Blooming Business exists to change that.
I created Blooming Business because when I was in years 1-3 I felt like I had a million questions and no one had the answers.
You love flowers.
Blooming Business is a 3-day, in-person, hands-on learning experience with the Sweetwater team. We will take you step by step through our proven methods we use daily to run a profitable and successful flower brand.
This is NOT:
a styled shoot
surface-level
theory
This is:
Real numbers
Real conversations
Real mentorship
We share how we’ve built Sweetwater and what we’d do differently if we were starting today.
No gatekeeping. No topic off limits.
WHAT IS BLOOMING BUSINESS?
Blooming Business is for
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💸
Working florists who want their business to actually make money
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🌸
Wannabe florists who want to start on solid ground
-
🔑
Floral enthusiasts considering turning passion into profession
-
✨
Anyone craving clarity, confidence, and honest guidance in their journey with flowers
You don’t need to be “established.” You DO need to be ready to learn and ask questions.
Most florists struggle not because they lack talent, but because they don’t know how to run a floral business.
At Blooming Business, we talk openly about:
Pricing and profit margins
Systems that prevent burnout
Sustainable growth
Boundaries and work-life balance
Marketing and social media that actually convert
Building visibility without constant pressure
How to grow an audience and a business
Florists deserve real education — not guesswork.
WHAT TO EXPECT
What We Will Cover
Profitable pricing structures
Understanding costs, margins, and cash flow
Wedding + event workflows
Social media do’s, dont’s and ‘don’t even worry abouts’
Marketing your business without burning out
Growing visibility in a crowded industry
Scaling intentionally or choosing not to
Open Q&A sessions (nothing is off limits)
This is a full-picture look at building a flower business that lasts.
For those craving a deeper, tactile experience, we’ll be offering hands-on floral design sessions as optional add-ons.
The feedback we’ve received in past years was that the time spent learning in lecture-style and Q&A format is the MOST valuable, so we’ve made the weekend reflect that feedback!
Registration for these experiences will open after you’ve secured your spot for the Blooming Business Weekend and will be available for an additional investment. Limited availability.
What Makes Blooming Business Different
👏🏻 In-person, hands-on learning
💙 Small group for real access and connection
📈 Radical transparency (yes, we show the numbers)
🎉 Taught by people actively running a successful flower business
What you’ll
leave with
Clear understanding of how a profitable flower business works
Confidence in your pricing and decisions
Tools you can apply immediately
A realistic plan for your next season
Support, clarity, and momentum
Dates + Details
April 10–12, 2026
Walloon Lake, MI
Ready to build a flower business that works?
If you’re ready for:
Honest education
Real numbers
Clear strategy
and a business that supports your life, not the other way around
I created Blooming Business because it's exactly what I was searching for during those first five years of running my own business. You know what it's like—the floral industry is simultaneously crazy, beautiful, overwhelming, and absolutely the coolest thing ever.
Here's what I can promise you: it gets even better when you have the right systems in place to build a business that truly fits your life.
Blooming Business Weekend is your space to:
Come exactly as you are—no special outfit required
Let your authentic self shine—your design skills are perfect where they are
Be embraced by my experienced team for an unforgettable weekend
Find inspiration, expert instruction, and genuine motivation
Have honest, open conversations about building a thriving floral business
We're here to help you create something beautiful—not just with flowers, but with your entire business vision.
I'm so grateful you're considering this investment in yourself and your future. I don't take that lightly, and I'm committed to making this weekend truly transformative for you.
xo
