Design Intensive Weekend 2025
April 4–6 | Walloon Lake, MI
Design Intensive Weekend is the one weekend a year we host florists & flower enthusiasts in our little village to inspire, encourage & help coach you on the next leg of your flower journey.
🎉 TICKETS ON SALE NOW 🎉
This is perfect for anyone who is
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a florist who needs to be reinspired and commit to big goals in the coming year.
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in the early years of their flower business and wants to be more profitable.
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The flower enthusiast who wants to sharpen their hands-on design skills to get a foot in the door in the industry.
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The florist looking to improve their marketing & build a strategy for the year ahead.
Level up your floral business
Tired of going to bed the night before weddings with a knot in your stomach?
Trying to figure out how to make MORE money?
Left with way too much product after events?
Let us help you at the design intensive weekend!
Design Intensive Events
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Design Intensive Events 〰️
Saturday 9a-6p & Sunday 9-11a
Learn alongside Kalin, the Sweetwater team, and other leading florists in the industry.
A seat at Design Intensive Weekend includes all Saturday programming and Sunday morning.
This is a full day running 9am-6pm and includes continental breakfast, lunch & happy hour. Clinks!
$899 | 40 seats available
THE MAIN EVENT
Design Intensive Workshops include:
Hands-on centerpiece workshop
Hands-on bouquet workshop
Hands-on 'wearables' workshop
Large scale urn demo
Designing for retail profitability workshop
'Working with your wholesaler + local growers’ session with Lily
“Behind the Business”
session with Matt
Learn from Matt, our Business Director, on how to set up your business for
financial responsibility and success.
“Wedding Experiences that Wow” session with Tracy
Learn from Tracy, our Director of Weddings, how we sell weddings, increase client budgets in a collaborative way and have a 99% success rate with 'happy customers'.
Join us for two other special events!
Friday, April 4
VIP Evening at Sheick Headquarters
Limited to only 12 spots | $349
6pm
Join Kalin at her home for an evening of unforgettable hospitality.
Be a part of this intimate group and focus on crafting a brand that is uniquely yours.
EVENING INCLUDES:
✔️ discussion on how to find partnerships and collaborations to move your brand forward
✔️ deep dive into marketing and using social media to share your message
✔️ learning about brand building and how Kalin has built Sweetwater
✔️ dinner + drinks at the founder’s table
Sunday, April 6
"Behind The Shop"
all-access retail-focused day
Limited to only 20 spots | $400
12–3pm
This add-on day is perfect for anyone who is looking
to open a flower shop one day or expand their in-store offerings.
“Behind the Shop” includes an all-access experience where you will learn:
✨ how we started the shop
✨ the exact systems and processes we use to run a profitable flower
retail arm of our brand
✨ the 'why' behind our setup, equipment, layout, production schedules & vibes
I created Design Intensive Weekend because it's exactly what I was searching for during those first five years of running my own business. You know what it's like—the floral industry is simultaneously crazy, beautiful, overwhelming, and absolutely the coolest thing ever.
Here's what I can promise you: it gets even better when you have the right systems in place to build a business that truly fits your life.
Design Intensive Weekend is your space to:
Come exactly as you are—no special outfit required
Let your authentic self shine—your design skills are perfect where they are
Be embraced by my experienced team for an unforgettable weekend
Find inspiration, expert instruction, and genuine motivation
Have honest, open conversations about building a thriving floral business
We're here to help you create something beautiful—not just with flowers, but with your entire business vision.
I'm so grateful you're considering this investment in yourself and your future. I don't take that lightly, and I'm committed to making this weekend truly transformative for you.
xo
