THE BLOOM COLLECTION
Build a Flower Business That Actually Works for You
Kalin rarely opens her calendar for 1:1 mentorship and when she does, it’s intentionally limited. This is your opportunity to step inside a proven, seven-figure floral business and get personalized strategy, clarity, and direction designed entirely around you.
The Bloom Collection
Your flower business — but working for you.
I built Sweetwater from a one-woman garage operation with a $500 investment into a nationally recognized, seven-figure floral business.
Now I'm opening the door so you can learn exactly how I did it and map out what it looks like for you.
Whether you need clarity on where to go next, a strategic partner in your corner, or two full days inside a real working floral business, there's a Bloom experience designed for exactly where you are.
Shop the Bloom Collection
A 90-minute, high-impact strategy session to give you clarity, direction, and your next best moves.
Includes:
Pre-session questionnaire
90-minute 1:1 call
Post-session recap delivered via email
Two, 90-minute, high-impact strategy sessions
Session 1: Clarity and Direction Focus
Session 2: Implementation, Goal Setting & Practical Tips for Moving the Needle
Includes:
Pre-session questionnaire (so I can come in ready to ask the right questions!)
Two 90-minute 1:1 strategy sessions
Post-session recap + action plan delivered via email
Two weeks of voice memo & email support following your sessions
Two full days inside a real, seven-figure floral business—customized to your business, your goals, and your next level.
Includes:
Day 1:
Shadow the Sweetwater team in real time
See workflow, systems, and client handling
Ask questions as things are happening
Meet with our team based on your needs; weddings? marketing? design? social media?
Day 2:
pricing
offers
revenue streams
what isn't working and how to fix it
Map out a clear growth plan to make your flower business work for you
Identify exactly what to focus on next
This experience is customizable to your needs. Want to do a 1:1 for Bridal Bouquet design? Need to see our wedding client workflow in real time? Shoot content for your social media? We got you.
Bloom Intensive has only 4 spots annually and requires an application. If you feel this is the right program for you please fill out this application. We look forward to working together.
Bloom Strategy Session
You already have the passion. You probably have the ideas. What you need is someone who has been where you are and who can help you cut through the noise, find your clarity, and walk away knowing exactly what to do next.
That's what this 90-minute session is. No fluff. No generic advice. Just high-impact, personalized strategy built around your business, your goals, and where you want to go.
No topic is off limits. I don't believe in gatekeeping, I'll be right there with the answers to help you bloom in this next chapter.
Think of this as your permission slip to stop spinning your wheels and start moving with intention. Business is already hard, waiting for 'all the answers' will only make it harder.
This is for you if
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You feel stuck or overwhelmed and aren't sure what to focus on
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you're ready to grow but don't have a clear roadmap
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you want honest, experienced eyes on your business
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You're craving direction from someone who actually gets it (girl trust me, I've been there)
What's included:
Pre-session questionnaire so we hit the ground running from minute one
90-minute 1:1 strategy call focused entirely on your business
Post-session recap delivered to your inbox with my personalized advice and guidance.
This session is virtual only.
Bloom Intensive
You'll also get two weeks of voice memo and email support after your sessions — because sometimes the real questions come up after the call.
What's included:
Pre-session questionnaire
Two 90-minute 1:1 strategy sessions — session one: clarity & direction; session two: implementation & goal setting
Post-session recap + action plan delivered via email
Two weeks of voice memo & email support following your sessions
This intensive is virtual only.
The Bloom Private Experience
This is not a course. This is not a webinar. This is two full days inside a real, working, seven-figure floral business — fully customized to your goals, your questions, and your next level.
Shadow the Sweetwater team in real time
ask questions as things happen
meet with our entire team one-on-one
spend a full day mapping out exactly what your business needs to grow
You leave with a clear plan, real tools, and the confidence that comes from seeing it all firsthand.
What's included:
Day 1: Shadow the Sweetwater team. See real workflow, client handling, and behind-the-scenes systems in action. Meet with team specialists based on your needs: weddings, design, marketing, social media
Day 2: Deep dive into pricing, offers, revenue streams, and growth planning. Walk away with a clear, customized growth plan and your next focus identified. Fully customizable — bridal bouquet design, wedding workflow, content creation for social media, and more.
The Bloom Private Experience has only 4 spots available annually and requires an application. If this feels like your next right move, we'd love to hear from you.
Your Questions, Answered
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The Bloom Strategy Session, Bloom Intensive, and Bloom Private Experience are designed specifically for florists who are ready to grow their business with intention. If you're a wedding industry professional in a related field ( like a baker, planner, photographer, etc.) you're welcome to book a Bloom Strategy Session. The Intensive and Private Experience are reserved for florists only.
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If you're craving clarity and a clear next step, start with the Bloom Strategy Session.
If you're ready to go deeper and want real implementation support, the Bloom Intensive is your next level.
And if you want to get inside a real seven-figure floral business and walk away with a completely customized growth plan, the Bloom Private Experience is for you.
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After booking, you'll receive a questionnaire to complete before our call. This helps me understand:
where you are
what you're working toward
what's getting in your way so we can hit the ground running from minute one and make every minute count.
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You'll receive a post-session recap delivered to your inbox. This is everything we covered, the decisions we made, and your next steps, all in one place.
The Bloom Intensive also includes two weeks of voice memo and email support following your sessions.
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Following your two sessions, you'll have two weeks of direct access to me via voice memo and email. Have a question as you're implementing? Unsure about a decision? Just reach out. This is real, personal support. I love voice memos so don't be surprised if we're yapping… lots.
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The Bloom Private Experience has only 4 spots available annually and requires an application. Click the apply button on this page to submit your application and we'll be in touch to see if it's the right fit.
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All sales are final. However, if you need to reschedule your session, you may do so once with a minimum of 48 hours notice. Please reach out to us directly and we'll get you rescheduled.
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The Bloom Private Experience takes place at our studio in Walloon Lake, Michigan.
Travel and accommodations are the responsibility of the client. We cannot wait to have you!
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Yes! If seeing a wedding weekend unfold in real time best supports you, we can schedule so you can see a full design + production day. This is your experience and we will customize it to ensure you get all the hands-on training you desire alongside our strategy sessions.
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Availability varies by season. Once you book or your application is approved, you'll receive a link to schedule your session based on current availability. You'll work directly with me to schedule so it feels great for you!
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I'd love to hear from you! Reach out directly at kalin@kalinsheick.com and we'll get back to you as soon as possible.